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Yahoo Big Idea Chair 2010 Awards receives 183 entries from agencies in India

According to Yahoo India, Yahoo Big Idea Chair 2010 Awards, which aims to honour creative excellence in digital advertising, has received 183 entries from various creative and media agencies in India. The award ceremony will be held on December 1, 2010 in Mumbai.

According to Yahoo India, Yahoo Big Idea Chair 2010 Awards, which aims to honour creative excellence in digital advertising, has received 183 entries from various creative and media agencies in India. The award ceremony will be held on December 1, 2010 in Mumbai.

‘Yahoo’s Travelling Big Idea Chair’ traversed top 20 agencies across Mumbai, Delhi and Bangalore where it stayed for two days in each agency including R K Swamy, Ogilvy, Interactive Avenues, Mudra, Webchutney, Group M, Law and Kenneth, FCB Ulka, Starcom and JWT.

The Big Idea Chair jury panel comprising of 10 eminent people from advertising, creative and media fraternity convened the Jury day mid October 2010 by short-listing the winners for digital work submitted for the awards.

The awards were judged for all three categories — — Integrated Awards: Yahoo Big Idea Chair, Best Digital Brand Solution; Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution; and Search Awards: Best Creative Search Awards.

Members of the jury panel consist of Mayank Pareek, head of marketing and sales, Maruti Suzuki India; Max Hegerman, president, Tribal DDB India; Kunal Jeswani, country head, Ogilvy One; Karl Gomes, co-founder and digital strategist, AgencyDigi; Rajaram Narayanan, VP, Lakme and Haircare, Unilever; Arun Tadanki, MD, Yahoo India; Alok Bharadwaj, Senior VP, Canon India; Anil Nair, managing partner, Digital Law & Kenneth; and Carlton D’Silva, creative director, Hungama Digital.

Alok Bharadwaj, Senior VP, Canon India, has said, “Digital marketing is an integral part of our world now. Both as a marketer as well as a consumer, the impact of digital marketing for brand and every business is enormous and is only increasing every year. In the current times with the kind of demographics changes in India, digital marketing impact is only going to increase.”

Karl Gomes, co-founder, AgencyDigi, has said, “I think to run a successful brand campaign, you have got to follow your consumers and if they are on digital, which they increasingly are getting, then you got to be there. In my view, the Yahoo Big Idea Chair is a brilliant platform, because we have got a very good jury and we have got some really good campaigns that we are looking at. We have a long way to go in the digital space but this will definitely bring us there sooner.”

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