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Xpert Media redesigns its lifestyle portal for Indian men, MensXP.com

by Satrajit Sen

New Delhi-based Xpert Media Technology has redesigned its lifestyle portal for Indian men, MensXP.com. According to Xpert Media, the redesigned website offers a superior browsing experience, better navigation and new content to its users. MensXP.com has also introduced its iPhone, Blackberry and Android compatible versions.

by Satrajit Sen

New Delhi-based Xpert Media Technology has redesigned its lifestyle portal for Indian men, MensXP.com. According to Xpert Media, the redesigned website offers a superior browsing experience, better navigation and new content to its users. MensXP.com has also introduced its iPhone, Blackberry and Android compatible versions.

“MensXP.com has been redesigned to provide high impact visual solutions for brands and products. Compared to our older site, the new design also offers better content readability and better site navigation. The new site has also incorporated social media plug-ins from Facebook, Twitter and Digg for readers to easily share content,” Angad Bhatia, founder, MensXP.com, has told AlooTechie.

Launched in 2007, MensXP.com currently claims to get more than 15 lakh page views a month. According to the company, the most preferred sections on the website are health, technology and relationships.

To attract more users, MensXP.com has launched an online campaign. The company is also planning to launch print campaigns and event promotions across the metro cities in India. MensXP.com expects to earn revenues of Rs 50 lakh in the 2010-11 fiscal, mainly through advertisements. The company has already signed deals with apparel and telecom clients as part of its pre-launch efforts.

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