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WPP-owned digital agency VML Qais makes its India foray

VML Qais, the Asian arm of WPP-owned VML
network, a full-service digital marketing agency, has announced its official
launch in India. The company has opened its India office in Mumbai. VML entered
the South East Asian market in September 2011 through the acquisition of

VML Qais, the Asian arm of WPP-owned VML
network, a full-service digital marketing agency, has announced its official
launch in India. The company has opened its India office in Mumbai. VML entered
the South East Asian market in September 2011 through the acquisition of
Singapore-based digital marketing agency, Qais Consulting, which has a presence
in India too. The
agency has won seven Cannes Lions in June 2012.

The agency will offer services like digital
and marketing strategy, user experience, technology development, research and
analytics, mobile and channel management, social media, search marketing,
online advertising, and media management services to clients in Asia. VML Qais has
the expertise of over 1,000 staff members of the VML network, as well as the
combined resources of the Y&R brands network, a group with 186 offices in
90 countries.

Tripti Lochan, in her capacity as VML Qais
CEO for Asia, will lead the Indian operations. From its office in Mumbai, VML
Qais plans to build upon its already impressive client base and service brands
across the spectrum. With this development, VML Qais will leverage the
exponential growth of digital media in India and its social nature to foster
brand engagement with customers.

Tripti Lochan says, “VML Qais offers
customized, research based online and social media marketing solutions designed
to transform brand experiences. Our very first campaign in India, ‘Spark the
Rise’ for Mahindra achieved stunning results, we are now tasked to raise the
bar later this year.”

The VML network is headquartered in Kansas
City, MO, USA with offices in New York, Seattle, Sao Paolo, Milan, London,
Sydney, Singapore, Jakarta and Mumbai. While VML boasts of clients like
Colgate-Palmolive, Dell, English Premier League, Gatorade and Kellogg, Qais’
clients include Sony Electronics, Hilton Hotels, Tata Motors and Sony Pictures.
The two have joined hands and will operate as VML Qais under the Y&R Group
Asia network. In India, VML Qais has been handling clients like Mahindra &
Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra (two wheelers) for the
last 12 months while setting up full-fledged operations.

Jon Cook, CEO, VML, said, “Our commitment
to deliver difference-making work for clients and an extraordinary work ethic
are hallmarks of VML offices around the world. We see tremendous growth and
potential in India and are fully committed to investing in this market. We
believe that our technology and operational expertise can be leveraged to serve
the unique marketing needs of clients.”

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