Lanchpad

WPP Digital’s CEO Mark Read to become global chief executive at Wunderman

Mark Read, the chief executive at WPP Digital, has been
named the global chief executive at Wunderman, replacing Daniel Morel.  

Mark Read, the chief executive at WPP Digital, has been
named the global chief executive at Wunderman, replacing Daniel Morel.  

Starting 1st February, Mark Read will step down
from the WPP board to focus on his “increased executive
responsibilities” for Wunderman. He will remain chief executive of WPP
Digital, reports
Brand Republic.

Read has been a member of the WPP board since 2006. Last
year in June, Read was appointed to the additional role of global chairman at
Wunderman, but he will now relinquish that title.  Morel will become the non-executive chairman
of the agency network.

Sir Martin Sorrell, the chief executive at WPP said, “Under
Daniel’s leadership, Wunderman has become a global powerhouse that is
consistently ranked among the world’s top digital agencies. After 14 highly
successful years, he has decided it is the right time to pass the torch. As CEO
of WPP Digital, Mark brings a wealth of knowledge in digital technology and its
application to marketing services, as well as strong links with our new media
partners.”

Commenting on this new development, Read said, “Wunderman is
extremely well-positioned to help clients succeed in a marketing world being
reshaped by companies including Google, Facebook, Twitter and Tencent. It can
bring clients a powerful combination of creativity, data and technology,
allowing them to build much more personal connections with their customers and
drive business results. Daniel and his team have transformed this business, and
I’m looking forward to working with the people of Wunderman on the next stage
of its growth.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close