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WPP appoints Neal Prescott as CEO of its new digital production unit, Deliver

WPP Digital has created a digital production unit called Deliver that will offer clients the ability to match digital briefs to the most suitably resourced and cost-effective agency involved with the company. WPP Digital has also appointed Neal Prescott, former executive vice president of Publicis-owned Digitas, as chief executive officer of Deliver.

WPP Digital has created a digital production unit called Deliver that will offer clients the ability to match digital briefs to the most suitably resourced and cost-effective agency involved with the company. WPP Digital has also appointed Neal Prescott, former executive vice president of Publicis-owned Digitas, as chief executive officer of Deliver.

WPP agencies involved with Deliver are: Aqua (South Africa), Actis Systems (Russia), AGENDA (China), Studiocom (via its offshore Guys Subsidiary in Columbia), ZAAZ (Seattle) from the Wunderman network and WPP digital agencies BLUE (China/Singapore), Quasar (India) and Schematic (Los Angeles/Costa Rica). [Source: Media Week]

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