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Windchimes to handle Sony Music India’s social media duties

Sony Music India has signed Mumbai-based social media agency Windchimes Communications to handle its social media presence, create buzz for new launches and build meaningful engagement for the brand with its audiences. Sony Music has a roster of artistes on board including Michael Jackson, Elvis Presley, Shakira, Santana, Usher and Adam Lambert.

Sony Music India has signed Mumbai-based social media agency Windchimes Communications to handle its social media presence, create buzz for new launches and build meaningful engagement for the brand with its audiences. Sony Music has a roster of artistes on board including Michael Jackson, Elvis Presley, Shakira, Santana, Usher and Adam Lambert.

Sanujeet Bhujabal, director, marketing, Sony Music, has said, “Social media has changed the way people interact globally and we especially see the impact in India now. The need for expertise in this space drove us to get on board an agency like Windchimes Communication, who can truly bring to fruition our social media aspirations.”

Nimesh Shah, head maven, Windchimes Communications, has added, “Music is an extremely engaging category and gives us ample scope to try innovative methods to engage with online music lovers. Working on a brand like Sony Music India, is especially exciting, given the fantastic range of artistes and music, the brand can boast off.” [Source: AdGully]

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