Top News

Wills Lifestyle appoints iContract as its digital marketing agency

Wills
Lifestyle, the fashion and lifestyle brand from ITC has
appointed iContract, a
part of Contract Advertising as its digital marketing agency, to handle the
digital marketing and social media portfolio for Wills Lifestyle.

iContract was selected from among 12
agencies. iContract was selected for their creative strategy and execution plan
to build the brand in the digital space.

Wills
Lifestyle, the fashion and lifestyle brand from ITC has
appointed iContract, a
part of Contract Advertising as its digital marketing agency, to handle the
digital marketing and social media portfolio for Wills Lifestyle.

iContract was selected from among 12
agencies. iContract was selected for their creative strategy and execution plan
to build the brand in the digital space.

Speaking
on the selection process, Karan
Kumar, General Manager, Lifestyle Retailing Business Division, ITC said, “The marketing paradigm has changed with the
dawn of digital age. Consumer engagement and consumer dialogue has taken the
forefront to drive brand salience. With online shopping going LIVE it was
inevitable for us to mandate an agency with the brand’s digital duties. With iContract
on board we look forward to strengthen brand presence online including social
media platforms.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close