Top News

Webdunia.com claims to have 70-80 million page views

In an interview with Agencyfaqs, Pankaj Jain, president and chief operating officer, Webdunia.com, has said, “We are doing close to 70-80 million page views on all our properties combined.” The Hindi portal attracts the highest traffic (50%), followed by Tamil, Malayalam and Marathi, Jain has added.

In an interview with Agencyfaqs, Pankaj Jain, president and chief operating officer, Webdunia.com, has said, “We are doing close to 70-80 million page views on all our properties combined.” The Hindi portal attracts the highest traffic (50%), followed by Tamil, Malayalam and Marathi, Jain has added.

According to Pankaj Jain, the internet user base is divided into four segments. “The first segment is the early adapters, who are the pure English readers. The second segment is very comfortable with English, knowing a bit of other languages. They do visit local language properties. The third segment of users is the primary language users who know a bit of English. So their first preference is language properties and at the same time they also explore English sites. The fourth segment, which is the largest segment, is the language-only users. These are the users who are a challenge for everybody. We have to think about what they will look for when they come on to the internet, which is a matter of time.”

Agencyfaqs: How do you think the local language will evolve on the net? When will the right time come for local language to be more mainstream?

Pankaj Jain: I think this is the right time…as I said, the third generation which is there is already looking for this content and the fourth generation won’t come without the help of first set. Webdunia’s philosophy is not that we are looking forward to be the only player. Until you seed the market you won’t be able to drive the users. We have even provided content to MSN and Yahoo! No market can be successful if you are the only player, we have got to have good competition.

Read here the full interview

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close