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Way2SMS.com claims to have attracted 10 million subscribers

by Satrajit Sen

Hyderabad-based SMS service provider Way2SMS.com claims to have attracted ten million subscribers since its launch in December 2006. “It’s a large number, just 8 months ago we served less than half as many people,” Way2SMS has said. According to the company, Way2SMS.com is currently attracting 25,000 new subscribers per day.

by Satrajit Sen

Hyderabad-based SMS service provider Way2SMS.com claims to have attracted ten million subscribers since its launch in December 2006. “It’s a large number, just 8 months ago we served less than half as many people,” Way2SMS has said. According to the company, Way2SMS.com is currently attracting 25,000 new subscribers per day.

Citing reason behind the uptake of users, VV Raju, founder and CEO, Way2SMS, told AlooTechie, “In February 2009, we had launched a service that allows users to get email alerts on mobile for free and this has been the prime reason for this uptake. Around 12.6 lakh people are presently using this email service.” VV Raju further informed that Way2SMS gets most of its registered users from New Delhi, Gujarat and some Eastern states in India.

According to VV Raju, Way2SMS.com is currently generating over 250 million page views, reaching over 28 million unique mobiles and delivering over 225 million messages a month. So far, the company has delivered over 3 billion messages. Talking about revenues and profit, Raju said that the company earned about 10 per cent profit on revenue of $1.5 million in the last fiscal ending March 31, 2010.

Way2SMS.com currently earns its revenues through online advertisements. Going forward, the company plans to introduce an additional revenue stream by embedding sponsored text messages in its customers’ SMSs. VV Raju also informed that Way2SMS is planning to launch a joint venture in Australia and its own operations in some European markets within the next six months.

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