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Walmart to launch own mobile pay system

  • Wal-Mart Stores Inc.,
    the world’s largest retailer, said it’s testing its own mobile payment system
    that will allow shoppers to pay with any major credit or debit card or its own
    store gift card at the cash register, reported the
    Associated Press.
  •  
  • It will start testing
    • Wal-Mart Stores Inc.,
      the world’s largest retailer, said it’s testing its own mobile payment system
      that will allow shoppers to pay with any major credit or debit card or its own
      store gift card at the cash register, reported the
      Associated Press.
    •  
    • It will start testing
      the new payment system Thursday at its stores in the Bentonville, Arkansas area, where the
      retailer is based. It plans to launch the payment feature in all 4,500-plus US
      stores in the first half of next year.
    •  
    • While some stores
      like Starbucks or Dunkin’ Donuts allow customers to pay with gift cards,
      Wal-Mart says it will become the first retailer to launch its own mobile
      payment system that works with an iPhone or Android device – and with a major
      credit or debit card.
    •  
    • It’s part of an
      overall mobile strategy to making shopping easier and faster, and it’s the
      latest feature to be added to its mobile app. But the move is the latest salvo
      in the battle for mobile payments that’s in the early stages. Retailers,
      financial institutions and hardware makers are all trying to get a piece of
      what could be a very lucrative business.
    •  
    • Wal-Mart has moved
      into this field as Apple’s one-year-old tap-and-pay system is being expanded to
      other merchants like Best Buy and KFC, and comes several months after Google
      launched the Android Pay mobile wallet app and Samsung came out with Samsung
      Pay, the
      AP report said.
    •  
    • The move signals that
      Walmart believes it’s best to build its own system to better serve its
      customers, even as it backs an industrywide mobile payment program that it’s
      testing with 10 other major retailers.
    •  
    • “We are creating
      a seamless shopping experience that includes payment,” Neil Ashe,
      president and CEO of Wal-Mart’s global eCommerce, told reporters on a
      conference call. “It’s fast. It’s simple, and it’s a secure way for
      customers to use their smartphone.”
    •  
    • Twenty-two million
      customers use the Wal-Mart app each month, and more than half of Wal-Mart’s
      online orders are now coming from a mobile device. This holiday season,
      Wal-Mart added new features like allowing online shoppers to check in once they
      got to the parking lot so they could have their online orders ready for pickup.

     

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