Lanchpad

Vuclip unveils its new brand identity with a new logo

Mobile video on
demand [VOD] service for emerging markets Vuclip has unveiled its new logo
today. While the company name remains the same to leverage Vuclip’s significant
brand equity, the new visual identity underscores Vuclip’s emergence as the
defacto mobile entertainment platform among the Experience Generation.

Mobile video on
demand [VOD] service for emerging markets Vuclip has unveiled its new logo
today. While the company name remains the same to leverage Vuclip’s significant
brand equity, the new visual identity underscores Vuclip’s emergence as the
defacto mobile entertainment platform among the Experience Generation.

These young, savvy, always
connected youth between the age group of 18-24 constitute nearly half of
Vuclip’s viewer base. Like ‘entertainment,’ the new brand identity is crafted
to evoke emotions among its viewer base, in a perfect alignment with the
brand’s core value proposition. Thus, the new brand identity creates an
immersive brand experience that incorporates entertainment, emotions and the
spirit of youth, to be manifested across all the touch points.

Commenting on the rationale of the new brand identity, Arun
Prakash
, COO, Vuclip
said “Vuclip is an emerging market brand for the
experience generation – young, savvy, always connected individuals on the move
with increasing purchasing power. As we continue the scorching pace of growth,
having crossed the 5 million subscriber milestone recently, we absolutely want
to strengthen the emotional connection with our vast viewer base. Emotions are
a universal language that ties together Vuclip’s diverse audiences spread
across India, Middle East and Southeast Asia. The new brand identity reflects
who we truly are and sets the stage for the bigger and bolder plans for this
year.”

The new brand identity has been designed by Oglivy &
Mather (O&M) agency.

Vishwajeet Rana, Senior Vice President of O&M said, “As
an innovator in the mobile video space, Vuclip has completely re-imagined
mobile entertainment for the emerging markets, impacting consumers, carriers,
content providers and advertisers. To be chosen to reinterpret the ‘brand
identity’ of such a powerful brand was fantastic. The journey was at once
exciting and demanding. It was easy because the Vuclip team breathes the brand
values. But to design a logo that builds an emotional connection with the backdrop
of mobile entertainment proved thought provoking. We believe the new logo
delivers on all the expectations.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close