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Vuclip launches Mira as a mobile video portal for Indian women

Mobile video company Vuclip has launched Mira
as a mobile video portal dedicated to women’s needs in India. The portal is
targeted towards the new age women and the content on the portal includes
topics like health, beauty, parenting, cookery, career and entertainment.

Mobile video company Vuclip has launched Mira
as a mobile video portal dedicated to women’s needs in India. The portal is
targeted towards the new age women and the content on the portal includes
topics like health, beauty, parenting, cookery, career and entertainment.

According to a global survey carried out by
Vuclip which saw participation by almost 40,000 women from 176 countries
including nearly 13,000 women from India besides voice and text, 60 per cent of
Indian women respondents use their handsets as a primary source of
entertainment. It furthered revealed that nearly 80 per cent of the respondents
said that there was a steady increase in their time spent on mobile-viewing.

Thirty seven per cent women from India
reported that they spend more than one hour daily on TV, print or radio while
close 32 per cent women reported that they spend over an hour to access mobile
content every day. The five day long study consisted of 65 per cent women aged
18-35 years among the Indian respondents, while 24 per cent were under 18 years
and another 11 per cent were over 36 years.

Meera Chopra, Vice President, Advertising, Vuclip
India, said, “Even as the adoption of mobile among women grows in India,
it is encouraging to note that mobile is already becoming a woman’s preferred
source for content. Currently, women constitute only 14 per cent of the total
11 million users on Vuclip in India. We hope that by the end of this year,
Mira! will help Vuclip double its existing 1.54 million women users in
India.”

Launching the product, Kiran Walia, Women
Development Minister for India’s national capital territory of Delhi, said,
“Mobile phones are emerging as an economical tool for accelerating mass-scale
development of women. As India’s first mobile video channel for women, I hope
that this initiative will help boost mobile adoption among women, and will
encourage the creation of more women-oriented mobile content.”

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