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Voonik acqui-hires virtual dressing room startup Trialkart

App-based fashion firm Voonik has
acqui-hired Trialkart, a startup that gives a virtual dressing room experience
to users.

According to the Economic Times, the
Trialkart team will also build a new division at Voonik called ‘Image
Intelligence’ to help shoppers buy on Voonik’s shopping app.

App-based fashion firm Voonik has
acqui-hired Trialkart, a startup that gives a virtual dressing room experience
to users.

According to the Economic Times, the
Trialkart team will also build a new division at Voonik called ‘Image
Intelligence’ to help shoppers buy on Voonik’s shopping app.

Voonik will offer virtual dressing room
solution to customers, the company’s CEO & Co-founder Sujayath Ali said in
the report.

Co-founded by Vipul Divyanshu, Jayalakshmi
Manohar and Harsha M, TrialKart was in the process of raising external funds when
Voonik approached them, according to Ali.

“They’ve cracked some tough problems
in virtual fitting and that’s why we were interested in the company,” Ali
was quoted in the report as saying.

In June
2015, Bengaluru-based Voonik raised $5 million in series A funding from Sequoia
Capital and Seedfund. According to App Annie, it is one of the top 10 apps in
the shopping category on Android phones in India.

Recently, Flipkart launched image search in
fashion category, where users could click a picture of a product they like and
search for it using the image, eliminating the need to type out name or
attributes of the product.

Also, recently online handicrafts retailer Craftsvilla
tied up with Chennai-based computer vision startup MadStreetDen to launch
similar capabilities.

Even Myntra, which recently shut its
website to go app only, also wants to focus heavily on building capabilities
around image recognition. It
is working on new app features that will use mobile camera and other
capabilities like location awareness to sell better.

“E-commerce firms are gravitating towards
product discovery and personalization. Image intelligence is key here,”
Ali told the Economic Times.

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