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VivaKi appoints Puvanan Thuraisamy as India CFO

VivaKi, a part of Publicis Groupe, has appointed Puvanan Thuraisamy as India CFO and Rashmi Deshpande as chief talent and transformation officer. Earlier, Thuraisamy was finance director at VivaKi Australia, and as a part of this role, he headed the Finance division of ZenithOptimedia, Starcom MediaVest, Razorfish and Digitas. Rashmi Deshpande comes from Reliance Broadcasting.

VivaKi, a part of Publicis Groupe, has appointed Puvanan Thuraisamy as India CFO and Rashmi Deshpande as chief talent and transformation officer. Earlier, Thuraisamy was finance director at VivaKi Australia, and as a part of this role, he headed the Finance division of ZenithOptimedia, Starcom MediaVest, Razorfish and Digitas. Rashmi Deshpande comes from Reliance Broadcasting.

Srikant Sastri, country chair, VivaKi, has said, “These are important changes as we add massive firepower to help us make a differentiated impact in the market. Introducing new-generation financial processes and becoming a magnet for talent will be key steps in enabling our agencies — Starcom MediaVest Group, ZenithOptimedia, and Solutions-Digitas — to achieve bigger success.”

Puvanan Thuraisamy, CFO, VivaKi India, has added, “CFOs are now considered a business partner to the chairman/CEOs as they navigate through the number of challenges they face in an evolving market. I am excited to work in a market place that is expecting phenomenal growth. VivaKi India is in a unique position to take advantage of this growth and consolidate its position as a leading player.”

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