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VisitBritain and Virgin Atlantic target young India with online campaign ‘Where in Britain?’

VisitBritain, the British tourist authority and Virgin Atlantic, one of the world’s leading airlines, have launched an online campaign ‘Where in Britain?‘ targeting the youth consumer in India, Asia Pacific and South Africa. The campaign is aimed primarily at young professionals with a thirst for travelling to Britain and experiencing its destinations.

VisitBritain, the British tourist authority and Virgin Atlantic, one of the world’s leading airlines, have launched an online campaign ‘Where in Britain?‘ targeting the youth consumer in India, Asia Pacific and South Africa. The campaign is aimed primarily at young professionals with a thirst for travelling to Britain and experiencing its destinations. Launched on March 10, 2011, the campaign will run in two phases over four weeks.

The campaign seeks to challenge the youth audience and show them that there is more to Britain than they perhaps first thought. People are invited to plot some of the most exciting places and events on an interactive map of Britain. The entrant that gets to the top of the leader board with their pins located closest to the actual location in Britain wins two tickets to London with Virgin Atlantic.

Laurence Bresh, director of marketing, VisitBritain said, “Working in partnership with Virgin Atlantic on this is simply the perfect fit in what is going to be one of the most fast paced campaigns of the year. Whether you want to soak up the best of British music at Rock Ness festival on the banks of Loch Ness in Scotland, shop until evening fall in Selfridges stores or cheer with the crowds watching Premier League football – our campaign gives a glimpse of how and where it can be done in Britain.”

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