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ViralMint launches ‘ViralMint Xchange’, a web monetisation platform

Marketing automation platform ViralMint today announced the launch of ViralMint Xchange (VMX) an web monetisation framework built to bring content and commerce closer.

It is designed to help content creators (publishers) multiply their earnings by promoting advertiser products and discounts. It simultaneously unwraps an opportunity for advertisers to amplify their visibility to a larger target audience and maximize sales.

Marketing automation platform ViralMint today announced the launch of ViralMint Xchange (VMX) an web monetisation framework built to bring content and commerce closer.

It is designed to help content creators (publishers) multiply their earnings by promoting advertiser products and discounts. It simultaneously unwraps an opportunity for advertisers to amplify their visibility to a larger target audience and maximize sales.

Publishers can integrate VMX with a simple point and click installation and earn commissions for referral sales. They can embed monetisation widgets and host their own affiliate stores by handpicking products/brands that they wish to advertise. VMX also provides comprehensive insights on audience behavior and helps publishers track their earnings in real time. 

Rohan Dighe, Founder & CEO, ViralMint said, “The Affiliate Marketing industry in India is still at a very nascent stage. Globally, affiliates drive sales up to 25% Vis-à-vis 8-10% in India. With our existing products we have been successfully helping Advertisers measure campaigns and engage their customers. The launch of ViralMint Xchange will further strengthen our offerings and introduce the element of monetization which will help publishers and advertisers maximize their revenues within minutes.”

One of VMX’s early adopters, Annkur P Agarwal, CEO, PriceBaba.com said, “ViralMint has been working with us as our monetization partner and we are impressed with how fast the platform has helped us drive significant revenue and order volume. VMX helps us attain a deeper understanding of our audience and serve our 3 million customer base by showcasing relevant products and accessories that they are more likely to purchase. Additionally, the product is extremely hassle-free and allows us to do pertinent targeting without investing any time or development effort from our end.”

Founded in 2012 by Rohan Dighe, the startup is based in Pune and works with 2000+ advertisers and 400+ publishers across the globe. 

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