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Vineet Gupta joins 22Feet Communications as Managing Partner

Digital agency 22Feet Communications has appointed Vineet Gupta as managing partner. Prior to joining 22Feet, Gupta was head of the trade marketing initiative at Microsoft Advertising. 22Feet Communications was started by Brijesh Jacob, Deepak Nair and Vinod Moolacherry in early 2009.

Digital agency 22Feet Communications has appointed Vineet Gupta as managing partner. Prior to joining 22Feet, Gupta was head of the trade marketing initiative at Microsoft Advertising. 22Feet Communications was started by Brijesh Jacob, Deepak Nair and Vinod Moolacherry in early 2009.

Vineet Gupta had earlier handled marketing for Star TV’s English channels — Star Movies and Star World. Gupta believes that the digital medium is much more than a response or lead generation mechanism. “We haven’t seen the use of digital creativity in India to its full potential yet,” he has said.

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