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Videocon Mobile Services launches online campaign to promote 0 paisa/second tariff plan

Videocon Mobile Services has launched a digital campaign to promote the concept of zero paisa/second mobile tariff plan offered with Videocon handsets for one year. The company initially launched a teaser campaign at ByeBye1p.com which was aimed at paying condolences to the concept of one paise/second tariff plan. Now Videocon has launched ZeroIsHere.com which houses games and applications for users.

Videocon Mobile Services has launched a digital campaign to promote the concept of zero paisa/second mobile tariff plan offered with Videocon handsets for one year. The company initially launched a teaser campaign at ByeBye1p.com which was aimed at paying condolences to the concept of one paise/second tariff plan. Now Videocon has launched ZeroIsHere.com which houses games and applications for users. According to the company, the teaser campaign had garnered 1.09 million unique visitors whereas ZeroIsHere.com already gets 14.2 million unique visitors. The campaign is being handles by Mumbai-based digital agency Hungama Digital Media.

Commenting on their online campaign, Sunil Tandon, chief marketing officer, Videocon Mobile Services, said, “Videocon has always believed in making innovations which enable people to experience change. The Videocon Mobile Services spirit of “Pakdo Life Ka Har Signal” has now been replayed at ZeroIsHere.com to create a bridge between the excitement of virtual and real worlds for game enthusiasts, while highlighting the power of Zero. The platform extends the tremendous success of the zero paise per second plan and presents an interesting and fun avenue for youth to live the Zero life and reap rewards.”

Kunal Arora, Head of Digital, Hungama Digital Media, said, “We at Hungama always strive to go a step further to create more interactive and creative campaigns for our clients. With this initiative our aim is to create a pull for Videocon online with a casual game that actually takes place offline. With Videocon, the team created a digital campaign that not only took the message clearly across to the audience, but also made it competitive for players to win Videocon merchandise.”

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