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Viacom18 launches its digital VOD platform–VOOT

  • Viacom18, one of the leading media and entertainment companies in India, launched its digital Video-On=Demand platform– VOOT. It will be available for free on iOS, Android and web.
    • Viacom18, one of the leading media and entertainment companies in India, launched its digital Video-On=Demand platform– VOOT. It will be available for free on iOS, Android and web. And will be an advertising led VOD platform, reported ET.

    • VOOT will house popular characters from across networks – from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon. Viacom18 will move its entire content library, including Colors, MTV and Nick, to be digitally available only on VOOT.

    • On the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with over 400 million internet users and  200 million+ smart phone users spending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.”

    • Explaining further, Vats added, “With Kids’ content and our entire VOOT Originals line-up, the focus was to get people addicted to happiness. Through our content strategy, that is what we have held true. Our television channels also provide a very robust content bank that we will build upon, for the digital consumers. VOOT will be Viacom18’s singular gateway to quality and differentiated content, in the digital medium.”

    • Gaurav Gandhi, COO, Viacom18 Digital Ventures explained further, “As a network we are a content powerhouse, be it through our television channels or through our film studio. Our content strategy for VOOT is true to Viacom18’s philosophy of inclusive entertainment. Between VOOT Originals, VOOT Kids, our network content and Content-around-content created exclusively for the platform, the idea is to peddle happiness to the ‘always wanting’ India, racing to go digital. Our marketing campaign, set to kick off in the next few days, also highlights this brand philosophy that is at the core of VOOT. ”
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