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Viacom18 Digital Ventures announces video-on-demand platform ‘VOOT’

  • Viacom 18
    Digital Ventures, the digital arm of Viacom18, has announced its new OTT video
    platform’s brand name and identity – ‘VOOT’,
    afaqs said in a report.
  •  
  • The company
    says that the soon-to-be-launched service has been branded ‘VOOT’ – an
    expression used by today’s digital generation for happiness, enthusiasm and

    • Viacom 18
      Digital Ventures, the digital arm of Viacom18, has announced its new OTT video
      platform’s brand name and identity – ‘VOOT’,
      afaqs said in a report.
    •  
    • The company
      says that the soon-to-be-launched service has been branded ‘VOOT’ – an
      expression used by today’s digital generation for happiness, enthusiasm and
      triumph. The brand identity for VOOT, which is expected to go live in the coming
      months, has been created by Brand Gym and Elephant Design.
    •  
    • Viacom18
      Digital Ventures has been working for the last few months with its set of
      strategic partners on the brand design and logo with the aim of keeping it
      distinctive, differentiated and in-sync with the brand mission to create a fun-filled
      world of entertainment.
    •  
    • Specifying
      the need for an exclusive new platform, Sudhanshu Vats, group CEO, said,
      “With VOOT, we set out to leverage an already digitally engaged audience
      with our content offerings. VOOT will not only be the singular and exclusive
      destination for Viacom18’s content portfolio, but will have an equally strong
      focus on original programming, created especially for the platform. The brand
      mission of VOOT is to create a whole new world of entertainment, filled with
      happy discoveries and addictive content.”
    •  
    • Besides
      being the singular and exclusive destination for Viacom 18 network’s content
      portfolio, the platform will have an aggressive original programming strategy
      for the service. Working with strong technology, content and branding partners
      in India and across the globe, an official statement said that the service will
      deliver high quality content to consumers on a wide variety of connected devices
      over Wi-Fi, 4G, 3G and 2G networks.
    •  
    • “The
      idea of creating this new brand VOOT comes from our desire to create a new,
      alternate and differentiated world of entertainment for audiences in the
      digital space. The core essence of the brand is ‘infectious fun’ and
      ‘happiness’, and this is something that not only flows through in our bright
      and colourful logo, but will also resonate in our content philosophy,” said
      Gaurav Gandhi, COO, Viacom 18 Digital Ventures.

     

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