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Viacom18 announces new entity ‘Viacom18 Digital Ventures’; ropes in Gaurav Gandhi as COO

Multi-platform entertainment
networks Viacom18 has announced its new digital business, Viacom18 Digital
Ventures bridging traditional broadcasting and digital innovation.

Multi-platform entertainment
networks Viacom18 has announced its new digital business, Viacom18 Digital
Ventures bridging traditional broadcasting and digital innovation.

Viacom has
handpicked Gaurav Gandhi, an industry expert from within organization, as the Chief
Operating Officer of this venture. His new role is effective 1st
August 2015. Gandhi has earlier served as the Group COO at IndiaCast Media
Distribution (a TV18 & Viacom18 venture).

The decision to start
a new line of business comes in light of the organization’s strategy to develop
a convergent digital media platform for evolved consumers and marketers.

On the
announcement of Viacom18 Digital Ventures and the key appointment, Group CEO,
Sudhanshu Vats commented, “Broadcast industry is growing rapidly, and digital
content, delivery and access are the new green shoots. We are looking to
leverage the interception between a highly digital audience and the current
content offerings. Gaurav’s rich experience in media, keen understanding of
digital, strong base in distribution and his entrepreneurial instinct have made
him our obvious choice.”

Speaking on his
new role, Gaurav Gandhi, said, “I am very excited about this opportunity of
building out a consumer facing digital business for Viacom 18. With the ever changing
media landscape, fast growing high-speed internet access and explosive growth
in video consumption across screens, there could not be a better time to move
forward in this space. We at Viacom 18 want to be the forefront of this digital
convergence with our products & content offerings”

Gandhi joined
Viacom18 as Chief Commercial Officer & Head of International Business in March
2010. His previous stints in leadership roles have been at NDTV Imagine
(Executive Vice President – Business Operations & Content Sales); Star TV /
Star Group  (Vice President, Commercial
& Business Planning); Turner International India and Madison
Communications.

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