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Vdopia serves its 4 billionth mobile video ad; chalks alliance with IAB Mobile

Online video advertising firm Vdopia has marked the second
anniversary of its entry into mobile advertising and has served its 4 billionth
mobile video ad. Meanwhile, the company has also joined Interactive Advertising
Bureau’s (IAB) Mobile Marketing Center of Excellence to take an active role in
helping shape the advertising industry’s adoption of mobile video and provide
important perspective on industry issues such as standards, formats and
measurement.

Online video advertising firm Vdopia has marked the second
anniversary of its entry into mobile advertising and has served its 4 billionth
mobile video ad. Meanwhile, the company has also joined Interactive Advertising
Bureau’s (IAB) Mobile Marketing Center of Excellence to take an active role in
helping shape the advertising industry’s adoption of mobile video and provide
important perspective on industry issues such as standards, formats and
measurement.

“Delivering four billion video ads in two years is a
significant achievement which speaks to our early entry and constant innovation
in the mobile space,” Srikanth Kakani, co-founder and CEO, Vdopia has said.

Saurabh Bhatia, co-founder and chief business officer,
Vdopia, said, “The IAB is recognized as a critical assurance of digital
advertising quality, reliability and accountability. As the pioneer in mobile
video advertising, we look forward to collaborating with the IAB and our fellow
council members to grow industry adoption of mobile video as the next wave of
brand media for smart marketers everywhere.”

In 2009, Vdopia established the mobile video ad
category with the launch of its pre-app and in-app ads for iPhone. The company
now serves multiple smartphone and tablet platforms, across mobile web and
apps.

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