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Vdopia raises $4 million from Nexus Venture Partners; appoints Rohit Sharma as CEO

Video advertising network Vdopia has raised $4 million in Series A funding from Nexus Venture Partners. Post investment, Suvir Sujan, co-founder, Nexus Venture Partners, has joined the board of Vdopia. The company has also appointed Rohit Sharma, former principal with Mohr Davidow Ventures, as its new president and chief executive officer.

Video advertising network Vdopia has raised $4 million in Series A funding from Nexus Venture Partners. Post investment, Suvir Sujan, co-founder, Nexus Venture Partners, has joined the board of Vdopia. The company has also appointed Rohit Sharma, former principal with Mohr Davidow Ventures, as its new president and chief executive officer.

Suvir Sujan, co-founder, Nexus Venture Partners, has said, “Vdopia has the highly motivated, execution-oriented founding team of Chhavi Upadhyay, Saurabh Bhatia and Srikanth Kakani, who have a vision that I am convinced will certainly change digital advertising around the world.”

“We invested in Vdopia with the firm belief that mobile content and new media markets show a potential for radical growth, and the founding team at Vdopia is accelerating innovation in a new generation of digital media platforms for advertising in traditional online and new media markets,” Suvir Sujan has added.

“Advertisers are always looking to meet the ever-changing needs of consumers, to respond to emerging technologies, and Vdopia is perfectly placed to lead the way,” Rohit Sharma, president and CEO, Vdopia, has said. “This investment by Nexus will give us the resources to execute our growth plans and transform the advertising experience for brand advertisers and consumers alike.”

According to Saurabh Bhatia, co-founder and chief business officer, Vdopia, the new fund will be used for three different purposes. “Firstly, we plan to expand our offerings in India and strengthen our sales and marketing teams. Secondly, we plan to scale up our live streaming ad insertion, which is used to serve advertisements while live streaming of programmes on internet. And finally, we are working on the mobile advertising market in the US with our product called iVdopia and plan to work similarly on the mobile advertising market in India after the 3G rollout happens,” Bhatia told AlooTechie.

Saurabh Bhatia further said that the company plans to open an office in Bangalore and venture out into new markets. Presently, the company has its offices in New York, Mumbai and New Delhi. Currently, Vdopia has 17 people, out of which 13 are employed in India. The company claims to serve about 100 million video ads a month in India.

Vdopia is the creator of the iVdopia advertising platform that offers a broad range of integrated advertising formats, including Pre-App video on iPhone. iVdopia’s brand-focused iPhone advertising network and platform is used by major brands and advertisers to deliver premium advertising campaigns.

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