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Vdopia partners IAS Media–Digital to enter Middle East

Mobile and online video advertising firm Vdopia has entered
into a marketing agreement with IAS Media’s digital arm IAS Media–Digital to drive
market penetration for Vdopia’s online and mobile video advertising solutions.
IAS Media is one of Middle East’s largest media marketing groups and IAS
Media–Digital represents 80 international portals as well as major publishers
and large networks.

Mobile and online video advertising firm Vdopia has entered
into a marketing agreement with IAS Media’s digital arm IAS Media–Digital to drive
market penetration for Vdopia’s online and mobile video advertising solutions.
IAS Media is one of Middle East’s largest media marketing groups and IAS
Media–Digital represents 80 international portals as well as major publishers
and large networks.

“Vdopia’s industry-leading ad formats and ad serving
technologies represent a significant extension of our business portfolio, which
will help us make even more meaningful connections between some of this
region’s biggest brands and their target audiences,” Ali Asgar Mir, MD of IAS
Media has said.

“We are excited to have IAS Media–Digital as a
partner to further expand our video solutions footprint in the burgeoning
Middle East market. Our reach as the No. 1 video ad network, coupled with IAS’s
exceptional customer relationships, make the association a great fit for
marketers seeking compelling video ad solutions,” Debadutta Upadhyaya, Vice
President-India, Vdopia has commented.

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