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Vdopia makes its mobile ad platform iVdopia available for Indian advertisers

Online video advertising network Vdopia has made its advanced mobile advertising platform and network iVdopia available for Indian advertisers and publishers. iVdopia was first launched in US in March 2009.

Online video advertising network Vdopia has made its advanced mobile advertising platform and network iVdopia available for Indian advertisers and publishers. iVdopia was first launched in US in March 2009.

According to the company, iVdopia’s video and social networking solutions allow advertisers to reach audiences with engaging ad formats like pre-app video, logo placement, banner ads and sponsorship ads on iPhone, Android and Blackberry smartphones applications.

iVdopia also offers application developers a large inventory of brand ads and the ability to serve their own ad campaigns. iVdopia’s technology enables analytics for both applications and advertisements, including information on user reach, user engagement and the number of times users play ads.

“iVdopia is the first to bring pre-app video advertising to mobile applications and will provide brand advertisers a great way to not just extend their online offering to the mobile web, but also connect with the growing smartphone user base in India,” Chhavi Upadhyay, COO, Vdopia, has said.

Arnab Mitra, director, MediaContacts India, has said, “There are tectonic changes being experienced in the mobile ecosystem today. Various smartphones are hitting the market and with the launch of 3G services, we believe iVdopia will take the lead and witness a huge interest from advertisers.”

Saurabh Bhatia, chief business officer, Vdopia, has said, “Proportionate to mobile content usage, the mobile ad market is projected to grow by more than 700 to 800 per cent year-on-year and we soon expect FMCG, technology, automobile, consumer electronics and the entertainment industry to embrace 3G mobile ads in India.”

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