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Vaseline ties-up with Zapak to promote Vaseline Healthy White online

Vaseline, in association with Zapak.com, has launched VaselineBodyVibe.Zapak.com, an online engagement platform to promote its latest product offering Vaseline Healthy White lotion. According to Zapak, the microsite allows users to participate in a photo contest, play games, read about skin care, and join communities.

Vaseline, in association with Zapak.com, has launched VaselineBodyVibe.Zapak.com, an online engagement platform to promote its latest product offering Vaseline Healthy White lotion. According to Zapak, the microsite allows users to participate in a photo contest, play games, read about skin care, and join communities.

“Vaseline wanted to create an online platform for their new product Vaseline Healthy White to create brand awareness amongst its target group in the digital space,” Arun Mehra, chief marketing officer, Zapak Digital Entertainment, has said. “This microsite did just that and it will give an opportunity to young girls to show off their talent and be associated with one of India’s most trustworthy skincare brands.”

“We are constantly exploring innovative ways to create relevant and sticky experiences to engage our target audience such that they feel compelled to evangelise the experience among their peers and rope in more numbers with each successive visit/experience,” Shoumyan Biswas of Vaseline has said. “We are confident of reaching out and engaging a sizable chunk of our target audience through the gaming route on the web.”

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