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ValueFirst unveils its new brand identity

ValueFirst Messaging, an enterprise mobility and communication services company, has unveiled its new brand identity that aims to express the transformation of ValueFirst from a single product company to a multi-product enterprise, with capabilities to serve its customer’s diverse communication needs as one-stop shop. According to ValueFirst, the new tagline, ‘get the message’, with its figurative approach promises seamless delivery and pride in its services and structure.

ValueFirst Messaging, an enterprise mobility and communication services company, has unveiled its new brand identity that aims to express the transformation of ValueFirst from a single product company to a multi-product enterprise, with capabilities to serve its customer’s diverse communication needs as one-stop shop. According to ValueFirst, the new tagline, ‘get the message’, with its figurative approach promises seamless delivery and pride in its services and structure.



Shalini Tewari, vice president, marketing, ValueFirst Messaging, has said, “The look and new elements of the branding are vivacious and will reinforce the vibrant and exuberant mood of the organization. These elements exude the attitude and vision of the organization and will be mutational in approach. Keeping the behaviour of the customer and market in sight, we shall come up with numerous fascinating avatars of these elements from time to time.”

Founded in 2003, ValueFirst initially focused on delivering messaging services. Later, the company expanded its services to offer end to end business communication solutions to its clients across the world through SMS, Voice, M-Commerce, GPRS, USSD and WAP. With over 3,000 enterprise customers the ValueFirst group is now preparing itself for a turnover of Rs 100 crore and towards an initial public offering (IPO) by the end of 2012. Recently, ValueFirst received Deloitte Technology Fast50 award 2010.

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