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ValueFirst makes strategic investment in Indyarocks.com

ValueFirst Messaging, an enterprise mobility and communication services company, has made an undisclosed amount of investment in online and mobile entertainment based social network Indyarocks.com. Launched in June 2007, Indyarocks currently claims to have over five million registered users. The deal is expected to foster ValueFirst’s presence in online and SMS media segments.

ValueFirst Messaging, an enterprise mobility and communication services company, has made an undisclosed amount of investment in online and mobile entertainment based social network Indyarocks.com. Launched in June 2007, Indyarocks currently claims to have over five million registered users. The deal is expected to foster ValueFirst’s presence in online and SMS media segments.

Vishwadeep Bajaj, CEO, ValueFirst, has said, “The company is extending its business into the Media vertical as digital media is where the advertising spends will shift over the next years. Mobile with a reach of 600 million users will attract a large pie of the digital advertising.”

Kumar Apoorv, Group COO, ValueFirst, has added, “Indyarocks is a leading social networking site, that is already revenue positive with a cult following and this investment will help them get explosive growth in the next couple of months and at the same time help SpotOn — our mobile marketing subsidiary, which is an SMS ad network — get more and more inventory to monetize.”

Kalyan Manyam, CEO, Indyarocks, has said, “Indyarocks has been a pioneer in the integrated online and mobile networking space. 2010 will see Indyarocks launching new large scale initiatives in the mobile arena and our relationship with ValueFirst will help us execute the same successfully and aggressively.”

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