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UTVi.com to focus on business news, e-shopping, lifestyle related content

UTVi, the business news channel from UTV, has launched its website UTVi.com. According to the company, UTVi.com will rely on online shopping and lifestyle related content like travel, entertainment, gadgets, fashion and food to compensate for the fall in traffic after the stock markets close.

UTVi, the business news channel from UTV, has launched its website UTVi.com. According to the company, UTVi.com will rely on online shopping and lifestyle related content like travel, entertainment, gadgets, fashion and food to compensate for the fall in traffic after the stock markets close.

“The focus of the site will be interactivity because we want people to come and do their own thing on it. We will keep our content simple and jargon free. The site will go beyond stock market news and focus on other areas such as lifestyle as well,” T N Prabhu, chief operating officer, United New Media Ventures, has said. [Source: Agencyfaqs]

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