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UTV Motion Pictures launch official social game for Bollywood movie ‘Thank You’

UTV Motion Pictures, the producers of Bollywood movie ‘Thank You’ has launched a social game based on the movie’s plot. The game is a Facebook application and can be accessed on UTV Motion Pictures’ Facebook page. The movie is launched in India on April 8 2011 and the game has been developed by Mumbai-based digital agency Red Digital.

UTV Motion Pictures, the producers of Bollywood movie ‘Thank You’ has launched a social game based on the movie’s plot. The game is a Facebook application and can be accessed on UTV Motion Pictures’ Facebook page. The movie is launched in India on April 8 2011 and the game has been developed by Mumbai-based digital agency Red Digital.

The game is in-sync with the movie’s theme and the user has to step in the shoes of Detective Kishan (Akshay Kumar) and help Sanjana (Sonam Kapoor) to catch Raj, Yogi and Vikram red-handedly flirting with girls. In the game, a user will have to click photographs at the right time to catch the flirtatious husbands and with every 5 correct photographs the user moves to the next level of the game.

Commenting on this, Shikha Kapur, senior vice president, marketing, UTV Motion Pictures, said, “Movie based games are definitely becoming popular among both gamers and movie enthusiasts today. They help the movie reach out to the masses, introducing the premise of the film and giving them a chance to experience it even before the release. The game truly brings on interactivity as the gamer almost becomes a part of the movie, playing Akshay Kumar’s character through various stages, just like the movie. The game is the latest in UTV Motion Pictures’ initiatives to create interesting, interactive platforms to reach out to the movie viewing audience.”

Harsh Jain, CEO, Red Digital, said, “UTV’s Thank You has created an immense buzz as the best comedy of the year that promises to keep you in splits with superstars Akshay Kumar and Sonam Kapoor. With Thank You game, Red Digital has provided a platform for Bollywood fans to metamorphose themselves as Akshay Kumar and get immersed into the movie experience.”

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