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UTV launches Delhi Belly karaoke jukebox on YouTube

UTV Interactive, the digital arm of UTV has created a karaoke
jukebox
on YouTube allowing users a chance to sing along with the music of
Delhi Belly. Users can also press play and listen to the music which will run
for 32 minutes.

 

UTV Interactive, the digital arm of UTV has created a karaoke
jukebox
on YouTube allowing users a chance to sing along with the music of
Delhi Belly. Users can also press play and listen to the music which will run
for 32 minutes.

 

Sameer Pitalwalla, Senior Vice President, UTV
Interactive and Business Head Video Products, said, “Based on the usage on our
channel, we noticed a lot of users playing tracks back-to-back, simulating the
experience of a full album. We thought of doing something innovative where
users could not only listen to all the tracks, but also sing-along, all in a
single video. This application is the first of many new ways we are creatively
using a whole new generation of interactivity tools available for video on web
and mobile to engage and delight our users.”

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