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UTV Interactive ties up with Cellcast to launch celebrity chat product UTV Live Wire

UTV Interactive, in association with Cellcast, has launched UTV Live Wire, a live celebrity chat product that will allow users to dial 5664475 and talk with their favourite celebrity on phone and also listen to conversations of the star with other fans. According to UTV Interactive, the service is integrated across all telecom operators.

UTV Interactive, in association with Cellcast, has launched UTV Live Wire, a live celebrity chat product that will allow users to dial 5664475 and talk with their favourite celebrity on phone and also listen to conversations of the star with other fans. According to UTV Interactive, the service is integrated across all telecom operators. The first celebrity to talk on UTV Live Wire is Hrithik Roshan who will talk live with his fans about his film ‘Guzaarish’ on November 19, 2010 between 4:00pm and 6:00pm.

“With the launch of UTV Live Wire, UTV Interactive has taken the next step in providing innovative content to 600 million mobile consumers in India,” Manish Agarwal, CEO, UTV Interactive, has said. “UTV Live wire is sure to become the platform for celebrities to interact with their fans from far flung towns and we are excited to kick start UTV Live Wire with Hrithik talking about his forthcoming film Guzaarish. This destination will also be an opening for film producers to promote their movies.”

Pankaj Thakar, founder and CEO, Cellcast India, has added, “Through this activity that we are doing with Guzaarish it has been demonstrated that the Cellcast platform presents a fantastic opportunity for film producers and celebrities to interact one-on-one with millions of fans, turning the humble mobile phone into a powerful interactive medium. This is a great way to build a connection with audiences not only in India but with the Indian diaspora across several countries world over.”

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