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UTV Action and Dream11.com launch online fantasy cricket game for corporates

UTV Action, in partnership with Dream11.com has launched an online fantasy cricket game titled Balla Bol for corporates. Based on the matches of ICC World Cup 2011, Balla Bol enables corporate officials to register on the website and create their own cricket teams, trade players of their choice and earn points with every match. Users can win Apple iPods every week and the finale three winners will be given Apple iPads.

UTV Action, in partnership with Dream11.com has launched an online fantasy cricket game titled Balla Bol for corporates. Based on the matches of ICC World Cup 2011, Balla Bol enables corporate officials to register on the website and create their own cricket teams, trade players of their choice and earn points with every match. Users can win Apple iPods every week and the finale three winners will be given Apple iPads.

The users are allocated a virtual budget of Rs 100 Cr in which they need to buy 11 players for their team as well as a 12th man. The deadline to create the online team is 30 minutes prior to the live match. The users are allocated points based on how their team players perform in real life matches.

Speaking on this initiative, Harsh Jain, founder and managing director, Dream11.com, said, “Dream11.com is delighted to be associated with UTV Action in launching India’s first Corporate Fantasy Cricket competition. We are very confident that by playing our Fantasy Cricket Game, UTV Action’s partners will not only appreciate this innovate but also strengthen their ties with UTV Action.”

Kunal Mukherjee, head, marketing, UTV Action said, “The channel has created
this property keeping in mind the passion for cricket in our patrons. We have already seen a tremendous initial response and are sure to build on it with more enthusiasts getting hooked on to Balla Bol throughout the cricket season this year.”

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