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US-based group dating site Ignighter.com to open an office in India

US-based dating site Ignighter.com, which organizes friends to go out in groups, is planning to open an office in India. According to Adam Sachs, co-founder, Ignighter, about 90 per cent of the website’s users are overseas, and of that the majority are in India.

US-based dating site Ignighter.com, which organizes friends to go out in groups, is planning to open an office in India. According to Adam Sachs, co-founder, Ignighter, about 90 per cent of the website’s users are overseas, and of that the majority are in India.

Ignighter.com was launched in 2008 by Adam Sachs along with partners Dan Osit and Kevin Owocki. But it was only in the middle of 2009 when the founders noticed that the website was becoming incredibly popular in India, where Western-style dating remains somewhat taboo.

Discussing the reasons for Ignighter’s popularity in India, Adam Sachs has said, “The universal story that we have heard is that people in our target demographic, the twentysomethings in India, are growing up in a different India than their parents. Their parents grew up in an India where arranged marriage was very much the norm, and a love marriage was rare. But their children grew up with more exposure to Western culture, through Facebook and TV, and so many of their interests about dating are starting to align with how Westerners date. But they also want to be respectful to their parents, and so being able to date with your group of friends and tell your parents, ‘I am going to go out with my friends, and we are going to meet some people’ is a lot easier than saying, ‘I am going on a date.” [Source: Inc]

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