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Uninor rechristens as Telenor, expands call refund plan

  • Telecom operator Uninor has changed the brand name to Telenor, and said
    it was extending call drop reimbursement offers to all calls made from its
    network, in a move to position itself as “the most affordable service provider”
    in the country.
    • Telecom operator Uninor has changed the brand name to Telenor, and said
      it was extending call drop reimbursement offers to all calls made from its
      network, in a move to position itself as “the most affordable service provider”
      in the country.
    •  

    •  
    • “The brand change is a reflection of our commitment to India and our
      mass market consumers as we promise to offer superior value in meeting their
      evolving needs through affordable, easy to use and fair means. To our 3,500
      employees in
      India,
      today marks an important name change,” Telenor Group Head of Asia Region Morten
      Karlsen Sorby said.
    •  
    • The company has also changed its tag to ‘Ab life full paisa vasool’ from
      ‘Sabse Sasta’.
    •  
    • Telenor said it has taken a strong customer-centric approach through
      initiatives like compensation for call drops. “We take responsibility for a call
      drop as we commit quality service to our customers. Hence, we are extending
      call drop reimbursements to all calls — local, STD and ISD. Earlier, it was
      being offered on local calls only,” Telenor
      India CEO Vivek Sood said.
    •  
    • The Norway-based Telenor entered India through a joint venture with
      Unitech Wireless, which was branded as Uninor. Unitech has now completely
      exited from the operations and last year, the Telenor group increased its stake
      in the Indian entity to 100%.
    •  
    • Earlier this month, the company had changed its name from Telewings
      Communications Services to Telenor (India) Communications. The group has mobile
      operations in 13 markets in the Nordic region, Central and Eastern Europe and
      in Asia.
    •  
    • Telenor India operates in six circles — Andhra Pradesh, Bihar, Gujarat,
      Maharashtra, Uttar Pradesh East and West, and ranks fourth in revenue and
      customer market share. “We will continue to offer the most affordable services
      and deliver innovative solutions like call drop reimbursement and customised
      product offers. The customer wants us to be fair,” Sood said.

     

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