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Uber ropes in former Orbitz CEO as COO

Global taxi technology company Uber has announced appointment of former Orbitz CEO Barney Harford as its new Chief Operating Officer effective January 2, 2018.

Global taxi technology company Uber has announced appointment of former Orbitz CEO Barney Harford as its new Chief Operating Officer effective January 2, 2018.

Barney known for his deep experience in building and managing two-sided marketplaces and has served as an advisor to Uber since October to know how the company works.

Barney will be responsible for Uber’s global operations, marketing and customer support teams for ridesharing and delivery businesses.

“I’m happy to announce that Barney Harford will be joining Uber as Chief Operating Officer, starting January 2,” said CEO Dara Khosrowshahi in a statement issued by the company.

“I have never met a stronger operator or a more thoughtful strategist than Barney. He is able to go deep on key aspects of a business while never losing sight of the big strategic picture. He loves engaging with operations, marketing, product, and engineering teams around hard problems, and is passionate about using technology to transform the world,” added Khosrowshahi.

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