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Tyroo Media launches cricket channel

Online ad network Tyroo Media has launched a cricket channel whose inventory includes CricketNirvana.com (Neo Sports), KrishCricket.com (online initiative of ex-cricketer Krish Shreekant), vCricket.com, CricBuzz.com, ZeeCric.com along with cricket channels of Sify, OneIndia and ExpressIndia.

Online ad network Tyroo Media has launched a cricket channel whose inventory includes CricketNirvana.com (Neo Sports), KrishCricket.com (online initiative of ex-cricketer Krish Shreekant), vCricket.com, CricBuzz.com, ZeeCric.com along with cricket channels of Sify, OneIndia and ExpressIndia.

“Cricket inventory adds on to our premium offering on Movies, Gaming, Social Networking, Travel, Auto and Technology verticals. Premium network channels amalgamate the fragmented audiences spread across 50+ properties and sell it as one entity, giving the advertiser buying efficiencies,” Aditya Khanna, business head, Tyroo Media, has said.

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