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Tyroo launches Gaming channel for advertisers

Online ad network Tyroo Media has launched a Premium Gaming channel which includes inventory like Miniclip.com, UltimateArcade.com and Cheatcodes.com and targets an age-group of 13-25 years having high speed broadband connections and good spending power.

Online ad network Tyroo Media has launched a Premium Gaming channel which includes inventory like Miniclip.com, UltimateArcade.com and Cheatcodes.com and targets an age-group of 13-25 years having high speed broadband connections and good spending power.

“Gaming is one of our strong sub-categories as part of our complete entertainment bouquet that also includes Social Networking, Movies, Music and Downloads among others. It is typically being used by advertisers in the FMCG, sports, manufacturing, and personal technology industries,” Aditya Khanna, business head, Tyroo Media, has said.

According to Aditya Khanna, Tyroo is currently offering Premium Technology, NRI, Entertainment, Education, Auto, Cricket, News and Regional inventories making the company one of the largest horizontal inventory accumulator in India.

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