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Tyroo develops premium Technology Inventory for advertisers

Ad network Tyroo Media has developed III-Tier premium technology inventory targeting separate genres of end users and decision makers for advertisers and media planners. While the Tier-I inventory targets IT managers and decision makers, Tier-II targets IT developers, engineers and programmers and Tier III inventory targets end consumers.

Ad network Tyroo Media has developed III-Tier premium technology inventory targeting separate genres of end users and decision makers for advertisers and media planners. While the Tier-I inventory targets IT managers and decision makers, Tier-II targets IT developers, engineers and programmers and Tier III inventory targets end consumers.

According to Tyroo, its premium technology inventory covers more than 125 publishers including Technorati.com, Asp.net, Developer.com and Linuxplanet.com and is available at both CPC (cost per click) and CPM (cost per thousand impressions) rates.

“The current Indian technology inventory is over-priced because there is shortage of supply in India. By aggregating foreign sites for their Indian targeted inventory, Tyroo has created a pool which earlier didn’t exist and is giving stiff competition to Indian technology inventory on both performance and cost,” Aditya Khanna, business head, Tyroo Media, has said.

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