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Tyroo claims to have garnered 28.8 mn UVs to its display ad-network in Sept 2012

Smile Vun Group’s digital media network Tyroo
has said that in September 2012 its display ad-network garnered 28.849 million
unique visitors. As per the latest Comscore numbers, Tyroo Media (including all
Tyroo entities: Tyroo Direct, Tyroo Audience and DGM India)  is the third largest display ad-network in
India after Google and Tribal Fusion and the largest Indian display ad-network
that reaches out to over 43.7% of the internet audience in India.

Smile Vun Group’s digital media network Tyroo
has said that in September 2012 its display ad-network garnered 28.849 million
unique visitors. As per the latest Comscore numbers, Tyroo Media (including all
Tyroo entities: Tyroo Direct, Tyroo Audience and DGM India)  is the third largest display ad-network in
India after Google and Tribal Fusion and the largest Indian display ad-network
that reaches out to over 43.7% of the internet audience in India.

According to the company, its audience
break-up includes 60% male and 40% female audiences on the internet. The 60:40
male to female ratio is in line with the overall internet user average. About
76% of Tyroo’s audience reach comes from the age bracket of 15 – 34yrs, giving
an advertiser the liberty to target a wider set of audience or to choose the
most appropriate mix of internet audience that they would like to tap.

The average daily visitors and total page
views for Tyroo stand at 3.2 million and 820 million respectively. Tyroo’s
network reaches out to 43% of the total audience captured by Comscore’s leading
property and 50% of the audience captured by Comscore’s second largest property
in India making it one of the most cost effective channels to tap into a
massive audience pool.

The data is collated from Comscore Media Metrix which
monitors only the online activities of individuals within a universe, defined
as those aged 15+ who have accessed the internet from either a home or a work
computer in the past 30 days. Comscore does not monitor internet usage
activities that are undertaken from an internet café or other public/shared
computers.

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