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Twitter to ‘reboot’ growth, relationship with developers

  • Twitter
    chief executive Jack Dorsey has said the struggling messaging platform is in
    the midst of “rebooting”, seeking to fulfill what he sees as its
    vital mission as a rapid source of information.
  •  
    • Twitter
      chief executive Jack Dorsey has said the struggling messaging platform is in
      the midst of “rebooting”, seeking to fulfill what he sees as its
      vital mission as a rapid source of information.
    •  

    •  
    • Speaking at
      the Twitter developers conference in San Francisco, Dorsey said the
      relationship with Twitter and third-party developers had become strained, but
      promised to work to improve the situation.
    •  
    • “Somewhere
      along the line, our relationship with developers became a little bit
      complicated,” he said. “I apologize for our confusion,” he said,
      adding that “we want to reset our relationship, make sure we are learning,
      we are listening, we are rebooting.”
    •  
    • Dorsey said
      the developers play a key role in helping Twitter fulfil its important role in
      the global community. “Twitter is unique because it is a brand, a bird, a
      logo that just about everyone on the planet has seen. It stands for
      something,” he said.
    •  
    • He also told
      the 1,500 developers that Twitter would make available analytical tools that
      can help them get better data on how people use applications. Dorsey, a
      co-founder of Twitter, this month began his second stint as CEO as the San
      Francisco-based company seeks to revive growth and move toward profitability.
    •  
    • One of the
      first things Dorsey announced was the new Moments feature, which enables
      members to get a glimpse at breaking news.
    •  
    • Twitter also
      announced another feature called “Twitter Polls” that enables users
      to “weigh in on all the topics they care about.”
    •  
    • On October
      13, Twitter said it was slashing eight percent of its workforce, or some 340
      jobs, as Dorsey outlined his new “roadmap” to boost users and
      revenues at the money-losing messaging platform.
    •  
    • The San
      Francisco-based platform, which has not yet turned a profit, has struggled to
      expand its user base above 300 million, lagging rival networks such as
      Instagram and well behind the much larger Facebook.
    •  
    • Twitter
      promised new tools that will allow better integration with third-party apps,
      and better integration into websites.
    •  
    • The
      micro-blogging network is also hoping to convince businesses of the advantages
      of its platform, which include new tools that allows them to get a close
      understanding of users, including such information as demographics and personal
      interests.
    •  
    • A merchant,
      for example, can identify a customer via Twitter and engage in a live
      conversation on the platform for example to correct a placed order.
    •  
    • Facebook
      already has something similar with its Messenger app.

     

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