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Twitter tests new app install advertisements in the timeline

Twitter is
reportedly testing an new ad unit, which shows app advertisements in a carousel
right inside the feed. Presently, the new ad type appear to show a number of
apps on a swipe to your right. A number of users on Twitter have noticed the large
new ad appearing in their feeds recently.

Twitter is
reportedly testing an new ad unit, which shows app advertisements in a carousel
right inside the feed. Presently, the new ad type appear to show a number of
apps on a swipe to your right. A number of users on Twitter have noticed the large
new ad appearing in their feeds recently.

The company is
reportedly testing the new ad type on a small group of users right now. In
February, CEO Dick Costolo said that Twitter is considering upping its ad
ratio. According to the NextWeb report, Twitter is trying to grab user
attention on the stream with larger display cards in a deliberate attempt to
drive more app installs by giving more value to advertisers.

Twitter’s
suggested apps are not new; they have been present in the form of smaller
tweets with a smaller scope of call to action considering how active Twitter
feeds are.

Carousel ads are
not new to advertisers. Recently the Facebook owned photo and video sharing site
Instagram also launched carousel ads. The company stated on its blog –
“Carousel ads, a new way for brands to share more images with people interested
in their posts. Carousel ads give brands more flexibility in telling their
stories by allowing people who view their ads to swipe left to see additional
images and link to a website of the brand’s choice.”

Recently it was
also reported that Twitter plans to increase the amount of ads in your feed and
this may be the beginning of that push.   

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