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Twitter likely to give brands access to user tweets for campaigns

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  • Twitter is reportedly
    developing a way to give brands access to mentions about their products in

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    • Twitter is reportedly
      developing a way to give brands access to mentions about their products in
      everyday users’ tweets that they could use into promotional campaigns, the
      Indo-Asian News Service reported.
    •  
    • Participating
      advertisers would be able to cut through the online noise and with the help of
      Twitter, they can find positive conversations about their products.
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    • Once the advertisers
      find these “happy” tweets, they can then directly message the authors
      to request permission to share them in a campaign known as a “brand
      enthusiast gallery”.
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    • After a nod by the
      authors, the tweets would appear below a standard brand ad on the internet.
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    • Twitter is said to
      have detailed this option at the four-day CES 2016 in Las Vegas, but did not
      elaborate on how positive tweets would be identified.
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    • It is also unclear
      how Twitter would differentiate real tweets from sarcastic ones.
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    • Earlier this month,
      Twitter appeared ready to loosen its decade-old restriction on the length of
      messages in a bid to make its service more appealing to a wider audience
      accustomed to the greater freedom offered by Facebook and other forums.
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    • CEO and co-founder
      Jack Dorsey telegraphed Twitter’s intentions in a tweet posted Tuesday after
      the technology news site Re/Code reported the company is exploring increasing
      its limits on text from 140 characters to as many as 10,000.
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