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Twitter launches Promoted Accounts to help brands gain more followers

Twitter has launched Promoted Accounts, a new advertising product that would help brands gain more followers by being displayed in Twitter’s ‘Suggestions for You’ feature. According to Twitter, the company is currently testing Promoted Accounts with a handful of advertisers and so not every Twitter user may see this ad product now.

Twitter has launched Promoted Accounts, a new advertising product that would help brands gain more followers by being displayed in Twitter’s ‘Suggestions for You’ feature. According to Twitter, the company is currently testing Promoted Accounts with a handful of advertisers and so not every Twitter user may see this ad product now.

Promoted Accounts are suggested based on a user’s public list of whom they follow. When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts that those users tend to follow. If a user follows some of those accounts, but not the advertiser’s account, then Twitter may recommend the advertiser’s Promoted Account to that user.

For example, a lot of people who follow several gaming-related accounts also follow @xbox. If someone follows gaming-related accounts, but not @xbox, Twitter may recommend @xbox to that person. When there is no relevant recommendation, no Promoted Account will show. Twitter displays ‘Suggestions for You’ on the right side of a user’s logged-in Twitter.com homepage.

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