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Twitter launches ‘Make in India’ emoji

  • The Indian government
    has become the first non-US based brand to have a Twitter emoji – #MakeInIndia
    – which aims to promote the country as a global manufacturing hub, the
    Press Trust of India said in a
    report. 
    • The Indian government
      has become the first non-US based brand to have a Twitter emoji – #MakeInIndia
      – which aims to promote the country as a global manufacturing hub, the
      Press Trust of India said in a
      report. 
    •  

    •  
    • “As a key
      highlight of this government campaign, an emoji of a black lion on an orange
      background, a version of the national programme’s official logo, will now
      appear next to the #MakeInIndia hashtag in any Tweet worldwide,” Twitter
      said in a release, following Commerce and Industry Minister Nirmala
      Sitharaman’s visit to its headquarters in San Francisco.
    •  
    • “The
      #MakeInIndia emoji symbolises success of the brand campaign on Twitter with
      nearly 500 million impressions this year to promote India as a great place for
      foreign direct investment to transform the country into a global manufacturing
      hub,” it added.
    •  
    • Sitharaman met
      Twitter Chief Executive Jack Dorsey to discuss India’s importance as a
      strategic growth market, and how the platform can be used to promote the
      country’s brand to rest of the world.
    •  
    • “The ‘Make In
      India’ story is increasingly resonating with business leaders around the world
      and Twitter has proven to be a valuable and effective channel to tell the
      highly-engaging story to an influential global audience,” Sitharaman said.
    •  
    • “We’ve seen
      tangible results with the ‘Make in India’ and ‘ease of doing business’
      programmes that have made India the top investment destination worldwide, and
      Twitter is one of the best ways we can shine a bright light on the country’s
      vibrant potential as a global manufacturing hub,” she added.
    •  
    • While the
      #MakeInIndia brand campaign on Twitter had over 300 million impressions and
      nearly 24 million engagements in August and September this year, the
      @MakeInIndia official Twitter account has over 700,000 followers since its
      inception a little over a year ago.

     

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