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Twitter launches Happy Diwali Diya emoji

  • Micro-blogging site Twitter has launched a new emoji in the form of
    a ‘diya’ (lamp) to soak in the festive mood for its considerably large number
    of Indian users.
  •  
    • Micro-blogging site Twitter has launched a new emoji in the form of
      a ‘diya’ (lamp) to soak in the festive mood for its considerably large number
      of Indian users.
    •  

    •  
    • “This Diwali, Twitter is the go-to platform where people from
      across the world can engage in conversations about their celebrations,
      experiences and moments in real time. The #HappyDiwali emoji is a delightful,
      colourful way to unite Indians all over the world and celebrate the festival of
      lights together on Twitter,” said Rishi Jaitly, Twitter vice-president of
      media, Asia Pacific and Middle East and North Africa.
    •  
    • Twitter said users can combine the hashtag #HappyDiwali when
      composing a tweet and a special emoji of a diya (lamp) will appear next to the
      hashtag in the sent tweet.
    •  
    • The diya symbolises victory of good over evil, brightness over
      darkness, and truth over falsity, it said.
    •  
    • “The emoji is available starting today, giving Twitter users a
      fun way to spread the festive spirit and celebrate the occasion with Indians
      worldwide,” the company said in an emailed statement.
    •  
    • Actors Salman Khan and Sonam Kapoor launched the first emoji.
    •  
    • The new emoji comes after the ‘Make in India’ emoji, the first
      India-specific Twittier emoji, launched by Commerce Minister Nirmala Sitharaman
      from the Twitter headquarters in San Jose.
    •  
    • Sitharaman met Twitter chief executive Jack Dorsey to discuss
      India’s importance as a strategic growth market, and how the platform can be
      used to promote the country’s brand to rest of the world.
    •  
    • While the #MakeInIndia brand campaign on Twitter had over 300
      million impressions and nearly 24 million engagements in August and September
      this year, the @MakeInIndia official Twitter account has over 700,000 followers
      since its inception a little over a year ago.

     

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