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Twitter launches Brand Hub to help advertisers gain more insights

  • Twitter has announced the launch of a new analytical tool called
    Twitter Brand Hub. The company claims the tool will help advertisers understand
    their brand’s share of conversation, key audiences, and trends.
  •  
  • “Every day, millions of people Tweet about brands. Each Tweet
    has the potential to give advertisers new insights to better understand what
    customers, prospects, and influencers are saying, thinking, and feeling about

    • Twitter has announced the launch of a new analytical tool called
      Twitter Brand Hub. The company claims the tool will help advertisers understand
      their brand’s share of conversation, key audiences, and trends.
    •  
    • “Every day, millions of people Tweet about brands. Each Tweet
      has the potential to give advertisers new insights to better understand what
      customers, prospects, and influencers are saying, thinking, and feeling about
      their brand. To date, marketers haven’t been able to gather these valuable
      insights in one place,” Twitter said in a press note.
    •  
    • Brand Hub will help facilitate advertisers gain new insights and
      better understand the market. The 360-degree, real-time view gives the brand
      the opportunity to learn, take action and see the impact of their initiatives
      on Twitter, it said.
    •  
    • TrueVoice is a new metric available within Brand Hub to help
      advertisers track their share of conversation real-time. Twitter determines
      TrueVoice by first analysing Tweets about a brand and those about its
      competitors. It then identifies what percentage of these impressions is owned
      by the said brand.
    •  
    • Audience View displays insights about the people actively talking
      about a brand on Twitter, including details about their gender, location,
      income levels, occupation types, and other key demographic attributes. It also
      highlights key influencers tweeting about the brand. These details are derived
      from Twitter data and Twitter Official Partners, and are shown in aggregate in
      order to provide insights while keeping individual user information private.
    •  
    • The Conversation Details feature, Twitter said, helps in
      understanding how people are discussing a brand on the site. It shows how many
      impressions a brand received over time, how many Tweets mentioned the brand or
      product, along with the top phrases mentioned in conjunction with it. One can
      also see breakouts on key topics such as brand loyalty, purchase intent, and
      more.

     

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