Micro blogging site Twitter and FOX Sports announced partnership for coverage of FIFA World Cup 2018.
Under the partnership, FOX Sports will produce a live show with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square each match day. A total of 27 shows will produced.
The show will provide match action previews, recaps and Twitter reaction as well as original segments produced by FOX’s team in Moscow. The live coverage will be available in the United States to Twitter’s logged-in and logged-out audience and can be viewed via @FOXSoccer on computers, tablets and mobile devices.
Rob Stone, Landon Donovan, Kate Abdo, Alexi Lalas, Fernando Fiore and other top personalities will be featured guests on the show.
FOX Sports also will provide near real-time video highlights to Twitter for each game, including every goal scored, as well as video featuring talent Q&As, player/coach interviews and press conference clips. Both the live show and video clips will include advertising packages on Twitter available for sponsors.
“We are thrilled to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real time conversation,” said Anthony Noto, COO at Twitter in a statement issued.
“Passionate soccer fans in the U.S. will need to look no further than FOX and Twitter to find everything that’s happening at the World Cup,” added Anthony.
“Our exciting collaboration with Twitter marks a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen,” says Alexis Ginas, SVP of Cross-Platform Solutions, FOX Sports.