The hashtag was born on Twitter on August 23, 2007. Over the past ten years, it has evolved from a way to simply ‘tag’ or categorize Tweets, to one of the most recognizable and widely used symbols of the digital age. In celebration of the 10th birthday of the hashtag, Twitter invites users to join in the celebration by simply Tweeting with#Hashtag10to activate the custom emoji.
More than 125 million hashtags Tweeted per day on average, including #FollowFriday, #NowPlaying and #ThrowbackThursday
Cricket hashtag #IPL, TV show hashtag #BB10, and movie hashtag #Sultan are among the most Tweeted hashtags in India of all time
Globally, an average of 125 million hashtags are shared every day on Twitter, helping people on Twitter to see what’s happening in the world and explore what’s being talked about right now. Beyond becoming part of our everyday speech, the hashtag has changed the nature of communication online and become a powerful way to aggregate global conversations and movements. Back in 2007, the most Tweeted hashtag was used around 9,000 times. 10 years later, the most-used hashtag so far in 2017 was used over 300 million times.
“From social movements like #ChennaiFloods to fans of TV show BiggBoss #BB10, and iconic sporting events like the#IPL, India’s top hashtags is a unique mix that speaks to India’s culture, sense of identity and passion. It’s#whatshappening,” said Country Director of Twitter India, Taranjeet Singh.