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Twitter appoints ex-YouTube executive to head gaming division

  • Micro-blogging
    service Twitter has announced that an ex-YouTube employee will be heading its
    video gaming division,
    Gadgets360
    said in a report.
  •  
  • Rodrigo Velloso,
    YouTube’s former director of gaming content, joined the San

    • Micro-blogging
      service Twitter has announced that an ex-YouTube employee will be heading its
      video gaming division,
      Gadgets360
      said in a report.
    •  
    • Rodrigo Velloso,
      YouTube’s former director of gaming content, joined the San
      Francisco-headquartered social network in September as director of gaming
      partnerships.
    •  
    • Speaking to Variety, Velloso said, “My entire
      career at Google revolved around content partnerships. I want to work with
      content creators and give them the tools, or in some cases build them the
      tools, to allow them to produce the best content.”
    •  
    • The biggest media
      player in the video gaming market is Twitch, which began life in 2011 and was
      acquired by Amazon last year for $970 million, the report said.  
    •  
    • Google launched
      YouTube Gaming as a standalone service in June this year, and has a seemingly promising
      future thanks to its large existing user base.
    •  
    • The video gaming
      market will be worth almost $92 billion in 2015, according to figures from
      market research company
      Newzoo. A
      third of that will come from mobile gaming, the firm reports, which puts a
      300-million-strong social network such as Twitter in a good place to bring new
      ways of interaction to the arena of passive video gaming.

     

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